Once again the people at TyC Sports have called us. This time for their 2016 late night talk show, "Tocala": a fun and casual tv show with interviews, sports and the latest news, hosted by Martin Souto, and the company of Nazareno Casero, Kate Rodriguez, Martin Arevalo, Pablo Micozzi, Iván Noble and Dario Sztajnszrajber. The key concept and guide of the show is The Night, so to join this proposal and spirit, we decided to work with an aesthetics of neon lights with an icon system that would bring out the essence of "Tocala": an ideal midnight rendezvous, with the exact combination of
fun and soccer.
fun and soccer.
Client: TyC Sports
Promotions and CAE Director: Gonzalo Gomez
Art Director: Sandra Pelligro - Juan Manuel Codo
Creative Director: Christian Segura
Logo Design: Natalia Dana - Federico Figueroa - Pablo Fanesi
3D Modeling: Javier Eyherabide - Juan Manuel Codo - Natalia Dana - Federico Figueroa - Pablo Fanesi
Post, design & animation: Javier Eyherabide - Juan Manuel Codo - Natalia Dana - Federico Figueroa - Pablo Fanesi - Christian Segura
Music and Sound Design: Los auténticos decandentes.
Promotions and CAE Director: Gonzalo Gomez
Art Director: Sandra Pelligro - Juan Manuel Codo
Creative Director: Christian Segura
Logo Design: Natalia Dana - Federico Figueroa - Pablo Fanesi
3D Modeling: Javier Eyherabide - Juan Manuel Codo - Natalia Dana - Federico Figueroa - Pablo Fanesi
Post, design & animation: Javier Eyherabide - Juan Manuel Codo - Natalia Dana - Federico Figueroa - Pablo Fanesi - Christian Segura
Music and Sound Design: Los auténticos decandentes.